Reimagining Cardiology for Human Vibrancy.
The standard of care is failing us. We’re here to change that. By fusing deep clinical expertise with advanced AI, we're making true cardiovascular optimization accessible to everyone.
The Courage to Challenge Conventional Wisdom.
It started not in a boardroom, but in the clinic. For over a decade, Betsy Shor (PA-C, IFM trained) witnessed the shortcomings of the traditional medical model. Patients were labeled "stable" while their underlying health deteriorated. The system focused on suppressing symptoms—like cholesterol numbers—while ignoring the drivers of disease: inflammation, insulin resistance, and metabolic dysfunction.
"We were managing decline, not fostering health. I knew we had to stop asking 'What drug treats this symptom?' and start asking 'Why is this happening, and how do we restore optimal function?'" — Betsy Shor, Co-Founder & CMO
Driven by the belief that everyone deserves vibrant health, Betsy pursued advanced training at the Institute of Functional Medicine. She saw radical transformations by addressing the root cause. This approach wasn't just better; it had to become the new standard.
The Fusion of Empathy and Engineering.
A Shared Mission
Our founders, Betsy Shor and Dr. Ben Costa, share more than a company; they share a life and a unified vision. As soulmates dedicated to optimizing human potential, their partnership is the bedrock of 3 Billion Beats—a synergy of clinical intuition and technical precision, dedicated to helping others experience vibrant, optimized health.
The Partnership
The challenge was scalability: How do you bring this deeply personalized, time-intensive functional approach to the world?
The answer came from Dr. Ben Costa. With a background spanning particle physics, data-driven medicine at Harvard, and technical artistry, Ben recognized the pattern. The complexity of human biology wasn't a barrier; it was a complex systems problem.
The Birth of 3 Billion Beats
3 Billion Beats was born from this fusion: taking the root-cause protocols successfully reversing disease in Betsy's clinic and analyzing them through the rigorous, systems-based lens Ben developed in physics and technology.
Our platform isn't just technology; it's the scalable extension of clinical expertise and empathy. Our AI analyzes complex data patterns invisible to the human eye, ensuring every user receives the most personalized, deeply researched roadmap to optimal heart health.
The 3 Billion Beats Manifesto.
These are the core beliefs that drive our mission.
Heart Disease is Not a Plumbing Problem.
It is fundamentally an immune and metabolic issue. Focusing solely on cholesterol while ignoring inflammation and insulin resistance is a fatal oversight.
"Normal" Cholesterol is Not Enough.
75% of heart attack victims have "normal" levels. We must look deeper at particle size, ApoB, and Lp(a). Standard lipid panels are dangerously incomplete.
AI is the Bridge, Not the Destination.
We use AI to humanize care. Our technology synthesizes complex data patterns, acting as an extension of deep clinical expertise to ensure radical personalization.
Root Cause Resolution Over Symptom Management.
We don't manage decline; we aim for reversal. Our goal is for patients to graduate from our care, empowered and educated.
Beyond the Statin-First Mentality.
Statins offer a 1% benefit in primary prevention. Lifestyle, nutrition, and targeted functional interventions offer exponentially more without the side effects.
You Are the CEO of Your Health.
We provide the data, the analysis, and the roadmap. We empower you with the knowledge to take control and achieve lifelong cardiovascular wellness.
Meet the Leadership
Betsy Shor, PA-C
Co-Founder & Chief Medical Officer
Betsy is the clinical heart and moral compass of 3 Billion Beats. A progressive functional medicine provider with over a decade in primary care, she courageously challenged conventional treatments when she realized they were failing her patients.
Driven by a refusal to accept suboptimal outcomes, she employs a unique methodology combining advanced functional cardiology, behavioral change science, and positive psychology to facilitate true healing and optimization. Betsy is also the founder of The Health is Wealth Institute.
Education & Training
- The Institute for Functional Medicine (IFM): Completed all advanced functional medicine modules (Cardiometabolic, Bioenergetic, Immune, Hormones, etc).
- Northeastern University: Masters of Physician Assistant Studies.
- Brandeis University: BA in Psychology and Behavioral Neuroscience (Magna Cum Laude, Phi Beta Kappa).
Dr. Ben Costa, DMD
Co-Founder & Chief Technical Officer
Ben is the technical architect and analytical rigor behind the 3 Billion Beats platform. A systems thinker and technical artist, his unique background provides the lens required to translate complex biological challenges into elegant, scalable solutions.
His expertise in systems analysis began in Physics (UMass Dartmouth, top of class), analyzing complex data at the MIT Bates Laboratory particle accelerator. He later merged his passion for technology and systems design with data-driven medicine.
Ben served as Chief Dentist of the Harvard Dental Center in Harvard Square until 2022 and continues to teach at Harvard Dental School. His analytical precision drives the personalized AI architecture of 3BB.
Education & Experience
- Harvard Dental School: Current Faculty.
- Harvard Dental Center, Harvard Square: Former Chief Dentist.
- Tufts University School of Dental Medicine: DMD.
- UMass Dartmouth: Physics (Complex Systems Analysis).
- MIT Bates Laboratory: Data Analysis (Particle Accelerator).
Start Your Journey to Optimal Health.
Don't settle for the standard of care. Discover the root cause and optimize your cardiovascular future.
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