Privacy Policy
How we collect, use, and protect your information
1. Introduction
Welcome to 3 Billion Beats. This Privacy Policy explains how 3 Billion Beats, Inc., a Delaware C-Corporation ("3BB," "we," "us," or "our") collects, uses, stores, shares, and protects your information in connection with our website, mobile application, and related services (collectively, the "Service").
We are deeply committed to protecting the privacy and security of our users and their sensitive health information. This policy is designed to be transparent about our data practices in compliance with applicable federal and state privacy laws, including the Health Insurance Portability and Accountability Act of 1996 ("HIPAA") where applicable.
2. What Information We Collect
We collect various types of information to provide and improve our Service, including:
- User-Provided Information: When you create an account or use our Service, you provide us with Personal Information such as your name, email address, phone number, date of birth, and any other information you enter into our assessments, intake forms, clinical questionnaires, or lifestyle notes.
- Insurance Information: If you elect to use insurance coverage for eligible clinical services facilitated through our platform, you may provide insurance carrier information, policy numbers, and related documentation. This information is collected solely to facilitate claims processing and coverage verification by the Affiliated Clinical Providers (see Section 4).
- Health Information from Partners: With your explicit consent and authorization, we retrieve and store health data on your behalf from our third-party partners. This includes:
- Lab Results from our laboratory network, ordered and retrieved through our lab-ordering platform partner Junction, which may include specific biomarker names, values, units, and collection dates.
- Wearable Device Data from Apple Health (HealthKit) on iPhone, Health Connect on Android, and wearables you choose to connect, such as Oura Ring. Your phone's health permission screen lets you allow or deny each kind of data. The kinds of data we ask to read are:
- Heart and circulation: heart rate, resting heart rate, walking heart rate, heart rate variability, blood pressure, and atrial fibrillation burden.
- Breathing and oxygen: blood oxygen (SpO₂), respiratory rate, forced expiratory volume (FEV1), and peripheral perfusion index.
- Blood glucose and body temperature.
- Body measurements: weight, height, body mass index, body fat percentage, lean body mass, waist circumference, and body water.
- Activity: steps; walking, running, cycling, and swimming distance; active, resting, and total energy burned; flights climbed; exercise, stand, and move time; walking speed; and mindful minutes.
- Sleep: time asleep, time in bed, time awake, and sleep stages.
- Hydration: water intake.
- Workouts and routes: if you turn on workout import on the Apple Watch page, we read the workouts saved in Apple Health, with their routes. The Apple Watch app also saves the workouts you record with it to Apple Health.
- Uploaded Health Information: We collect and process information from documents you choose to upload, such as lab reports, medical records, or imaging reports (e.g., Coronary CT Angiography results from Cleerly AI). This may involve extracting text and structuring the data to integrate it into your 3BB profile.
- Genomic Information: If you choose to use our genomic analysis feature, you may upload raw DNA data files (e.g., from 23andMe). We extract only specific genetic modifiers relevant to cardiovascular health (e.g., MTHFR, COMT variants). The file you upload is stored privately in our Google Cloud storage in the United States until you remove it or delete your account. You can remove it at any time in the app, which withdraws your permission and deletes the file and the results we derived from it. If you request a copy of your data, it includes your uploaded DNA files.
- AI Interaction Data: We collect the questions and conversations you have with our AI health coach, "Corwin," via the mobile app, web chat, and SMS text messaging, to provide you with responses and to improve Corwin's answers and safety. Authorized members of our team and clinical reviewers may review conversations with Corwin to find mistakes and make Corwin better. We do not use your conversations or health information to train or fine-tune AI models. The only related choice is "Help improve Corwin" in Settings, which is off unless you turn it on: if you do, the corrections and ratings you give Corwin may be used to help improve Corwin for everyone.
- Voice Interaction Data: When you speak with Corwin, your voice is sent securely to Google's Vertex AI (see Section 4) to power the conversation. For voice sessions in the app and on Apple Watch we do not keep the audio itself — transcripts and AI-generated summaries of the conversation are saved to your health record so Corwin can remember what matters and your care stays continuous. If you dictate instead (for example a chat message, journal entry, or food log), your phone's speech recognition turns your voice into text: on iPhone that is Apple's speech recognition, which may process the audio on your device or on Apple's servers, and on Android it is your phone's own speech service. We receive only the text, not the audio. Phone calls with Corwin or our team may be recorded and stored; you will hear a notice at the start of any recorded call. Voice data receives the same protections as the rest of your health record.
- Nutrition and Exercise Data: We collect food logs, calorie tracking data, exercise logs, GPS route data, and step counts that you enter or that are automatically captured through the Service.
- Clinical Imaging Data: If you elect to undergo a Coronary CT Angiography (CCTA) facilitated through the Service, we may receive and store imaging data, including DICOM files and AI-processed results (e.g., from Cleerly AI), at your direction and with your authorization.
- Technical and Usage Information: We and our service providers (like Google Firebase) automatically collect technical data when you use our Service, such as your IP address, device type, operating system, and app usage analytics. This information is used for service improvement, security, and debugging.
3. How We Use Your Information
We use the information we collect for the following purposes:
- To Provide and Personalize the Service: To create your account, display your health data, track trends over time, calculate your personalized cardiometabolic risk score (including our proprietary "Harmonized SSoT" scoring), and customize your guided "Journey" within the app.
- To Power "Corwin": Your health data is used as essential context to allow our AI health coach to provide relevant, personalized, and informational responses to your questions via chat, voice, and SMS. "Corwin" is for informational and wellness guidance purposes only and does not provide medical advice.
- To Facilitate Clinical Services: With your explicit authorization, we share necessary information with the Affiliated Clinical Providers and their designated laboratories to facilitate lab ordering, Coronary CT Angiography (CCTA) scheduling and booking, insurance coverage verification, and the delivery of clinical services you have elected.
- To Communicate with You: To send you service-related notifications, security alerts, SMS messages (with your consent), and updates about your account or our Service.
- For Analytics and Improvement: We use usage and performance information, including your conversations with Corwin and summaries of them, to understand how users interact with our Service, fix bugs, improve features, enhance the user experience, and improve Corwin's answers and safety. We may also use information in which names and direct identifiers have been removed and dates shifted for internal research and product development. Before anything goes to an AI provider outside our Google Cloud agreement, we remove names and direct identifiers and shift dates (see Section 4).
- For Compliance and Safety: To comply with legal obligations, enforce our Terms of Service, and protect the security and integrity of our platform and our users.
4. How We Share and Disclose Information
We do not sell, rent, lease, or share your personal health information with third parties for their marketing or advertising purposes. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
We only share information in the following limited circumstances:
- With Essential Service Providers: We share information with the third-party vendors who help us operate our Service, under strict confidentiality agreements. These include:
- Google Cloud / Firebase: For data hosting, database management, authentication, and backend functionality in the United States.
- Google's Vertex AI: To power our AI features, including your chat, voice, and text-message conversations with Corwin. Under our signed Business Associate Agreement with Google Cloud, your messages, the audio of your live voice conversations, and the health information Corwin needs to answer you (such as your lab results and medications) are sent to Google's Vertex AI to generate a response. Google does not use this data to train its general-purpose models. For certain background tasks (such as organizing Corwin's memory of you), we also use AI models from other providers that are outside that agreement. Before any of your content is sent to one of those models, we replace your name and other direct identifiers with placeholders and shift dates.
- Telnyx: To deliver SMS text messages to users who have opted in to SMS Wellness Messages (under a Business Associate Agreement).
- Stripe and PayPal: To process payments for memberships and other service purchases. We do not store payment card details.
- Junction: Our laboratory-ordering and wearable-connection platform (under a Business Associate Agreement). With your explicit authorization, collected in the app before your first order, we share the information needed to place your panel — your name, date of birth, contact details, and order details — with Junction and the performing laboratory so your sample can be collected and your results returned to your record. You may revoke this authorization at any time in writing; revocation does not affect actions already taken in reliance on it. Junction also connects the wearables you choose to link, such as Fitbit, Garmin, Whoop, Withings, Polar, and Oura: you approve each connection on the wearable maker's own page, and Junction then receives that device's data from the maker and passes daily summaries to us.
- With Affiliated Clinical Providers: To deliver clinical services, we facilitate the sharing of your information with independent, physician-owned professional corporations ("Affiliated Clinical Providers") operating under a Management Services Agreement (MSA) with 3BB. The supervising physician is licensed and authorized to practice in all 50 U.S. states. This includes sharing information necessary for:
- Ordering and interpreting laboratory tests.
- Ordering and facilitating Coronary CT Angiography (CCTA) imaging.
- Providing clinical oversight of services facilitated through the platform.
- Processing insurance claims when applicable.
- With Third-Party Facilities: When you elect to undergo a CCTA, we may share limited information (e.g., your name, date of birth, physician order, and insurance status) with the imaging facility you select or that is assigned to fulfill the order.
- For Legal Reasons: We may disclose your information if required by law, subpoena, or other legal process, or if we have a good-faith belief that disclosure is reasonably necessary to protect the rights, property, or safety of 3BB, our users, or the public.
- In Case of a Business Transfer: If 3BB is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, subject to the promises made in this Privacy Policy.
5. HIPAA Compliance
3BB operates as a Management Services Organization (MSO) providing administrative, technological, and management services to the Affiliated Clinical Providers under a Management Services Agreement (MSA). In this capacity:
- 3BB acts as a Business Associate under HIPAA with respect to Protected Health Information (PHI) handled on behalf of the Affiliated Clinical Providers.
- We maintain a Business Associate Agreement (BAA) with the Affiliated Clinical Providers.
- All PHI is handled in accordance with the HIPAA Privacy Rule, Security Rule, and Breach Notification Rule.
- Access to PHI is restricted to authorized personnel on a need-to-know basis, in accordance with the Minimum Necessary Standard.
When you sign a Release of Information (ROI) within the app, you are authorizing the release and transmission of your PHI as described in that authorization, in accordance with 45 CFR Parts 160 and 164.
6. Insurance Information
If you provide insurance information in connection with clinical services facilitated through our platform:
- Your insurance information is shared only with the Affiliated Clinical Providers and the imaging or laboratory facility necessary to verify coverage and process claims.
- 3BB does not file insurance claims directly. Claims are filed by the Affiliated Clinical Providers or the facility rendering the service.
- We store insurance information securely using the same encryption and access controls applied to all health data on our platform.
- You may elect to pay as self-pay/cash-pay at any time, regardless of whether you have insurance on file.
7. Data Security and Storage
We take the security of your data very seriously and implement industry-standard technical and organizational measures to protect it.
- Storage Location: All user data is stored on secure servers provided by Google Cloud Platform / Firebase, located within the United States.
- Encryption: Your data is encrypted at rest (AES-256) in our databases and encrypted in transit using industry-standard TLS/HTTPS for all communications between your device, our backend, and our partners.
- Access Control: Access to your Personal and Health Information is strictly limited to authorized 3BB personnel and the affiliated clinical team who require access to perform their job functions, in accordance with the Principle of Least Privilege and the HIPAA Minimum Necessary Standard.
- Secure Architecture: Our platform is designed with a Zero Trust security architecture, requiring authentication for all data access and employing proactive monitoring to detect unauthorized activity. Sensitive operations and API keys are not stored or exposed on your device.
- Automated Backups: Your data is backed up daily using secure, automated processes to ensure data integrity and disaster recovery.
Despite these measures, no security system is impenetrable. We cannot guarantee the absolute security of our systems, but we are committed to promptly addressing any security incidents in accordance with applicable breach notification laws.
8. Data We Do NOT Store
- We do not store payment card details. These are handled entirely by our secure payment processors (Stripe / PayPal).
9. Google Calendar Integration
If you choose to connect your Google Calendar, we use the Google Calendar API to add the appointments and reminders our Service schedules for you — such as lab draws, consultations, and program milestones — directly to your own calendar, and to keep those entries up to date if times change or a booking is cancelled.
- What we access: With your permission, we request Google's "calendar.events" permission, which allows our Service to create, update, and remove calendar events. We use this access only to manage the events our Service creates for you.
- What we do not do: We do not read or analyze your other calendar events, we do not use calendar data for advertising, and we never sell Google user data. No human reads data obtained through Google APIs except with your explicit consent, when necessary for security or abuse investigation, or as required by law.
- Storage and deletion: Your Google connection tokens are encrypted and stored on our secure infrastructure (Google Cloud, United States). Disconnecting the integration in the app, or deleting your account, deletes these tokens and ends our access. You can also revoke access at any time from your Google Account permissions page.
- Limited Use: 3 Billion Beats' use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
10. Your Rights and Choices
- Access and Review: You can access and review your personal and health information at any time within the 3 Billion Beats application.
- Account Deletion: You may request the deletion of your account and associated data by navigating to the "Profile" or "Settings" section of the app and selecting the "Delete Account" option, or by contacting us at the email below. We will process your request in accordance with applicable law. Note that certain records related to clinical services provided by the Affiliated Clinical Providers may be retained as required by medical records retention laws.
- Revoking Third-Party Access: You can manage and revoke our app's access to third-party services like Apple Health or Oura Ring through the settings within those services or by contacting us for assistance.
- Communications: You can opt out of receiving promotional emails from us by following the unsubscribe link in those emails. For SMS opt-out options, see Section 11 below.
- State-Specific Rights: Depending on your state of residence, you may have additional rights under applicable state privacy laws (e.g., CCPA/CPRA for California residents). To exercise any such rights, please contact us at the email below.
11. SMS and Text Message Communications
If you opt in to SMS Wellness Messages during onboarding or in your account settings, you consent to receive text messages from 3 Billion Beats at the phone number you provide. These messages may include:
- Health check-ins and wellness reminders from your AI health coach, Corwin.
- Goal reminders and motivational tips.
- Account verification codes for authentication.
- Service-related notifications (e.g., lab order status, appointment reminders).
- Message Frequency: Message frequency varies based on your activity and preferences.
- Message and Data Rates: Standard message and data rates may apply depending on your mobile carrier.
- Opt-Out: You can opt out of SMS messages at any time by replying STOP to any message or by disabling the "SMS Wellness Messages" toggle in the app. After opting out, you will receive a confirmation message and no further messages will be sent.
- Help: Reply HELP to any message for assistance, or contact us at support@3billionbeats.org.
- Carriers: Supported carriers include all major US carriers. Carriers are not liable for delayed or undelivered messages.
We will not sell, rent, or share your phone number with third parties for marketing purposes. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
12. Children's Privacy
Our Service is not intended for or directed at individuals under the age of 18. We do not knowingly collect Personal Information from children under 18. If we become aware that we have collected such information, we will take steps to delete it.
13. Important Disclaimers
Not a Medical Provider: 3 Billion Beats, Inc. (3BB) is a healthcare technology company and Management Services Organization (MSO), and is not itself a laboratory, medical practice, or medical provider. All clinical and medical services, including the ordering and interpretation of laboratory tests, CCTA imaging, and the provision of medical advice, are provided by independent, physician-owned Affiliated Clinical Providers operating under their own medical licenses. The supervising physician is licensed in all 50 U.S. states. While 3BB facilitates access to these services through its technology platform, 3BB does not practice medicine, diagnose conditions, or prescribe treatments.
For Informational Purposes Only: The 3BB platform, including all content generated by the AI health coach "Corwin," proprietary scores, and wellness guidance materials, does not constitute medical advice, diagnosis, or treatment. Our services are not a substitute for professional medical care from a licensed provider. If you have questions regarding laboratory results, imaging findings, or other information accessed through 3BB, we strongly recommend you discuss them with a licensed provider.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email or through the Service prior to the change becoming effective. We encourage you to review this policy periodically.
15. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
3 Billion Beats, Inc.
Email: support@3billionbeats.org