Your 6-Step Journey to
Heart Health.

This isn't a diet app or a symptom tracker. It's a personalized, data-driven journey to understand, and take control of, your cardiovascular health from the root cause up.

Current 3 Billion Beats Journey: Heart Health Score, updated calendar and bottom navigation
Illustrative member view
Step 1: Free Assessment & Score

Take Your Free Assessment

Answer a few questions. See your score. This is where everyone starts.

What happens in the assessment

Your journey begins with a short, free assessment, a few questions about your heart story: your history, your symptoms, your habits, and the risk factors that matter most.

The moment you finish, you'll see your initial Heart Health Score, a clear, single-number overview of your current cardiometabolic health that highlights the key areas worth focusing on. Then create your free account so your score is saved and your journey has a home.

  • A few questions about your heart story
  • Your initial Heart Health Score, instantly
  • Create your free account to save your score
  • Free, no commitment: everyone starts here
Coach Corwin
Step 2: Join the 3 Billion Beats Nation

Join the 3 Billion Beats Nation

Test. Don't guess.

90% of heart attacks are preventable, a population statistic worth building a membership around. The 3 Billion Beats Nation is one plan with everything included, from a family that takes care of you the way we take care of our own.

Everything included in your membership

Your annual comprehensive lab panel is included at our cost: advanced lipids, inflammation, clotting factors, hormones, liver and kidney function, thyroid health, immune activity, autoimmunity, and key vitamin and mineral status, all drawn at certified partner labs and physician-reviewed.

Your membership pays for everything around those labs: your annual imaging consult with full CCTA concierge coordination, Corwin AI, personalized protocols, Heart Health Score tracking, text and voice coaching, live coaching with Betsy and Ben, tools to track your food, activity, sleep, and biometric data in one place, a full educational platform, and a community for camaraderie.

90% of heart attacks are preventable.

That's the population statistic our whole membership is built around. One plan, one family, one number worth fighting for.

About $81/month with Affirm: a 12-month, 15% APR example for the $900 membership. The optional $90 review is additional. Subject to eligibility; your provider confirms the terms at checkout. This is financing, not a monthly subscription.

$900/yr Membership: 3 Billion Beats, Inc.
$90 once Lifetime CCTA Chart Review: 3 Billion Beats Medical, P.A. A licensed physician reads your records every year to see if a heart scan (CCTA) is right for you. YOURS FOR LIFE
HSA/FSA acceptedpay with pre-tax dollars: check your balance with our partner Plaid
3-day refund guarantee
Be first in the 3 Billion Beats Nation: join our wait list

Membership opens soon. Wait-list members are welcomed first.

*NY, NJ & RI members: an additional state lab fee applies, passed through at cost. Outside the US? Join the wait list. We'll tell you the moment we arrive.

3 Billion Beats app on iPhone, with Corwin on Apple Watch
Step 3: Tell Corwin Everything

Give Corwin All You've Got

Every recommendation starts with understanding you, and the more Corwin knows, the more personal your guidance becomes.

What to share with Corwin

Now that you're a member, it's time to tell your full story. Complete a comprehensive functional-medicine intake covering your medical history, medications, family history, current symptoms, and key risk factors. Then upload your records and connect your wearables for real-time insights. We seamlessly integrate records, labs and imaging results from your physician’s office and other lab-testing platforms, so you don’t have to start over, and we can build directly on the work that’s already been done and pick up where they left off.

  • Medical history, meds, family history & risk factors
  • Upload your full health history and records
  • Import labs & imaging from your doctor's office, national labs & more
  • Connect wearables for real-time insights
  • HIPAA-aligned, fully encrypted security
Direct Lab Connections
FUNCTION
NATIONAL LAB NETWORKS
Wearables & Sensors
Apple Watch
Oura
Garmin
Whoop
Fitbit
Step 4: Labs + Imaging

Get the Full Picture

A picture is worth a thousand words.

It starts with your annual comprehensive panel: 95+ biomarkers across 42 advanced lab tests, included at our cost, drawn at certified partner lab locations nationwide, and physician-reviewed.

Follow-up labs are additional. When you and your care team want to check a result or track progress between annual panels, those tests are billed separately at our negotiated cost, with no markup. Explore supplemental lab prices.

Lab work tells us about risk. Imaging shows us what's actually happening inside your arteries.

CCTA: your scan, physician review, and costs

When indicated and desired, a coronary CT angiogram (CCTA) can provide a detailed look at the hard and soft plaque inside your coronary arteries, helping to further refine your cardiovascular risk. By identifying the presence, amount, and type of plaque, you and your care team gain valuable insight into your current heart health and future risk.

This information can help guide decisions about lifestyle changes, nutraceuticals, and medications, while also providing an objective way to monitor progress over time. Ultimately, imaging offers critical feedback on whether your interventions are working, so you can move beyond assumptions and make decisions based on data.

The CCTA Concierge is covered by a one-time $90 fee, optional at checkout and available later inside the app. You pay it once, ever, and it covers your first Physician Chart Review plus a re-evaluation of your CCTA candidacy every membership year, for as long as your membership is active. The review is provided by 3 Billion Beats Medical, P.A., the independent physician practice we contract with, and is itemized separately from your $900 membership.

A licensed physician personally reviews your chart (a records-based review, no appointment needed). When a CCTA is clinically appropriate, your physician orders it and the concierge handles insurance coordination and prior-authorization advocacy, cash-pay price comparison, and booking. If it isn't indicated this year, your physician explains why and what we'll watch in your labs and symptoms.

You pay the imaging facility directly for the scan itself ($399–$759 typical cash-pay). Your insurance may cover it, and HSA/FSA cards are accepted for the facility scan fee.

CIMT: another view of your artery health

CIMT and CCTA can provide complementary views of your artery health. A CCTA looks for plaque in the coronary arteries supplying your heart. A carotid intima-media thickness ultrasound (CIMT) measures the walls of the arteries in your neck, and the carotid ultrasound can also include an assessment for plaque. They examine different parts of your circulation, so your physician may recommend both, even if you are already getting a CT angiogram.

A radiation-free look at artery-wall health, including earlier in life. CIMT uses no radiation or contrast. For younger adults with cardiovascular risk factors or a strong family history, it can be worth discussing whether assessing early artery-wall changes would help guide care. Your physician helps you decide whether CIMT, a carotid plaque assessment, CCTA, or a combination would add useful information for you. The concierge can help arrange the ultrasound and your physician reviews the report; the imaging facility bills separately (typically $150–$350 cash-pay).

  • Detailed view of your coronary arteries
  • Identifies the presence, amount, and type of plaque
  • Monitor progress objectively over time
  • Corwin AI helps coordinate your appointment
Inside the app

CTA & CIMT Finder

CTA finder preview: Google map and Berkshire Medical Center from our directory. Listed price $637, not recently verified. Verification date unknown.
Finder preview. Available at launch. Example prices may change.
Step 5: A Year of Care

Core Features and Tools

Everything you need for heart health, all under one roof.

The 3 Billion Beats app combines advanced diagnostics, AI-powered insights, and expert clinical guidance so you can finally understand and improve your health with clarity and confidence.

With 3BB, you can:

  • Get real-time AI coaching and personalized guidance from Corwin
  • Join weekly live group coaching and Q&A sessions with Ben and Betsy
  • Track food, activity, sleep, and key biometrics in one place
  • Build meal plans tailored to your health goals and lab results
  • Monitor labs, imaging, and longitudinal health trends over time
  • Connect wearable devices for continuous, real-world health insights
  • Learn from and engage with the 3BB community for ongoing support
  • Access education that explains the why behind your data, not just the numbers

No more fragmented care or scattered records - just one integrated platform designed to help you understand your body, reduce cardiovascular risk, and build lasting cardiometabolic health.

Core Features and Tools: 3 Billion Beats
Step 6: Go All In

Go All In

With the GAIN coaching program, you'll know what to do and how to do what you know.

Inside the 16-week GAIN program

The GAIN (Go All In) Program is a transformative 16 week course designed to educate, inspire, and empower you to take control of your health. GAIN teaches participants how to understand the root causes of metabolic dysfunction - including obesity, hypertension, high cholesterol, prediabetes, diabetes, and fatty liver disease - while providing practical, actionable strategies to create lasting change.

Combining the best of functional medicine, nutrition science, behavior change psychology, and health coaching, GAIN delivers far more than information - it creates transformation. Our goal is to help you become your own best advocate: informed, empowered, and equipped with the tools to improve your health trajectory for decades to come. Whether your goal is to lose weight, increase energy, prevent chronic disease, or simply feel like yourself again, GAIN provides the knowledge, support, and structure to help you succeed.

Previously offered through Betsy's private practice, the Health is Wealth Institute, this course carried a standalone value of $2,500. Today, GAIN is included as a core component of the 3 Billion Beats journey because we believe everyone deserves access to the education, coaching, and community needed to create lifelong health.

  • 16-Week Cohort Syllabus: Step-by-step guidance from biology to habits
  • Expert Health Education: Direct video tutorials from Betsy Shor
  • Mindset & Journaling: Unpack mental blockers and clarify your whys
  • Habit Engineering: Systematize lifestyle change with stacking cues
  • Biomarker Outcomes: Monitor ApoB, hs-CRP & insulin sensitivity

Phase 1: Mindset & Commitment

Deconstruct mental blockers, clarify your personal reasons for change, and establish a bulletproof environment.

  • Week 01
    The Mind Game

    Action precedes motivation, shifting behavioral triggers.

  • Week 02
    Get Wise to Your Whys

    A deep emotional values audit to sustain habits on hard days.

  • Week 03
    Harness the Hard

    Redefining difficulty and overcoming daily health negotiation.

  • Week 04
    Go All In

    Making a formal commitment to improving your cardiometabolic health.

GAIN Course Cover
Betsy Shor

Click play to watch a lesson teaser from the Health Is Wealth Institute...

Betsy Shor Lecture Teaser
Week 1: The Mind Game (Lesson Video)