From Our Family to Yours
Dr. Ben Costa, co-founder Betsy Shor, co-founder

We're Ben & Betsy, a husband-and-wife team who built 3 Billion Beats to deliver the proactive, personalized, root-cause care we wish were more accessible in traditional healthcare.

When you join the 3 Billion Beats Nation, you're part of our family and a community built around the same standard of care we want for our own family and patients.

That's why we keep it simple: one membership, no tiers, no markups on labs or imaging, and nothing salesy. Just honest, high-quality care that we've worked hard to keep as affordable as possible.

We believe you deserve to understand your heart, know your risk, and have the knowledge, tools, and support to be the CEO of your own health.

Ben & Betsy, Co-founders, 3 Billion Beats See What We Do Differently
What a Year With Us Includes

About 90% of heart attacks are preventable. Here's how we help you understand and address the root causes of your risk:

Blood sample vials in a dark laboratory, one lit by warm light

Annual Comprehensive Cardiometabolic Lab Panel

42 advanced tests measuring 95+ biomarkers, included at our cost with no markup.

A CT scanner glowing softly in a darkened imaging suite

Annual Physician Chart Review + CCTA Concierge Service

Every membership year, a physician personally reviews your chart.

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Corwin, AI Health Coach

Text and voice conversations with Corwin, your AI health coach, day or night.

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Weekly Live Group Coaching & Q&A with Betsy

Join our Chief Medical Officer, Betsy, for weekly live sessions.

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Community, Live Streams & Rewards

Buddies, Challenges, and Billion Bucks rewards for healthy habits.

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GAIN Program

A transformative 16-week course designed to educate, inspire, and empower.

See everything a year includes
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Know your risk.
Address the root causes.

Keep doing
what you love.

What brings you here?

Every Condition Is Connected.

Heart disease doesn't happen in isolation.

Member journeys are illustrative composites, not individual patient records.

Explore the journey

An illustrative journey, brought to life.
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The 3 Billion Beats Nation

Join our
Nation.

A community of people taking charge of their heart health. Learn together, encourage one another, and celebrate the small wins.

Join our waitlist Explore the Nation

3 Billion Beats Nation membership

$900/ year

Annual labs, Corwin coaching, daily tools, and the Nation.

Follow-up labs are additional, at our cost with no markup. How lab pricing works

Additional state lab fees apply in NY, NJ & RI.

Optional physician review & imaging coordination $90 once

Annual physician review for CIMT ultrasound and coronary CTA (CCTA), with imaging orders and coordination when recommended.

Available every year while your membership stays active. Scans are billed separately.

Explore membership

One membership. Ways to pay.

Pay monthly or over time

$900 for your first year

Payment illustrations for this purchase, subject to eligibility. Your provider confirms your available terms at checkout.

Examples assume the full first-year total financed with no down payment; providers may require one. Additional lab fees in NY, NJ & RI and any eligible discounts change the checkout total. Amounts are rounded; final payments may differ. Financing can extend beyond your membership year.

Explore membership

The Standard of Care is Failing Your Heart.

0%

of heart attack victims have "normal" cholesterol levels.

UCLA Health, 2009
0%

of heart attacks are driven by insulin resistance, which isn't routinely tested.

AHA, Metabolic Syndrome Study
0%

of people who suffer a heart attack never had prior symptoms.

CDC, 2023
0%

is the absolute risk reduction for statins in primary prevention.

NNT Group, 2022
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Share the journey

Bring your people.

Give friends and family $90 off membership. Share the journey to better heart health.

Gift a membership

Built for the People Healthcare Forgot

Don't let your health be limited by your healthcare.

A silver-haired woman with glasses listening at her kitchen table
"My doctor only checked my cholesterol. Nobody looked at the full picture."

Heart Disease Is Multifactorial

Inflammation, metabolic health, insulin resistance, genetics, lifestyle, and environment all contribute to risk, not just a single cholesterol number.

A man in a denim overshirt listening in a clinic waiting room
"I didn't know there were better tests until it was almost too late."

Look Beyond Standard Testing

Traditional lipid panels don't tell the whole story. ApoB, Lp(a), inflammatory markers, and metabolic measures reveal what standard care misses.

A woman in a rust cardigan looking at her phone at home
"I wanted answers, not just another appointment in six months."

AI Should Humanize Healthcare

Technology should never replace human connection. We use AI to synthesize complex data, personalize insights, and empower individuals and clinicians.

A woman with natural twists speaking during a conversation
"They kept treating my symptoms. Nobody asked why."

Root Cause Medicine Matters

Managing symptoms is important. Understanding why they developed is transformative. Our goal is to help restore health, not just manage disease.

An older woman in an olive jacket resting by her porch railing
"I wish someone had told me I could change my future."

Prevention Is Powerful

Lifestyle, nutrition, sleep, stress management, movement, and targeted therapies remain some of the most powerful tools in medicine.

A man at his dining table with a notebook and pen
"The moment I took ownership, everything changed."

You Are the CEO of Your Health

We provide data, education, and guidance, but lasting transformation happens when individuals are empowered to take ownership of their health journey.

Illustrative portraits and perspectives.

Pay Once, Yours for Life

Bloodwork shows the chemistry. A CCTA shows the arteries.

Lifetime CCTA Chart Review

A CCTA sees what labs can't: the plaque itself. CCTA-guided care cut heart attacks 41% over five years.1 One fee, ever: your chart reviewed every year you're a member.

  • Prior auth · best-priced center found
  • Booked for you · results followed up

1 SCOT-HEART Investigators. Coronary CT Angiography and 5-Year Risk of Myocardial Infarction. N Engl J Med 2018;379:924–933. Read the paper  ·  Our CCTA Deep Dive →

Be Part of Something Bigger

Your Health Story Could
Change Medicine.

Every lab result, every scan, every heartbeat tracked. It's not just about you. When you choose to contribute your de-identified data, you join a growing community building one of the most comprehensive longitudinal health datasets ever assembled.

Initial conditions. Interventions. Results. Over time.

This is how we move medicine from reactive to preventive.
From guessing to knowing.

Privacy-First. Always.

Your data contribution is 100% opt-in and fully de-identified. We never share personal health information. You choose what to share, and you can withdraw at any time. Your privacy is non-negotiable.

Corwin and the 3 Billion Beats Nation are launching soon. Be first. Join our wait list:

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