We're Ben & Betsy, a husband-and-wife team who built 3 Billion Beats because we believe heart health should be proactive, personal, and accessible.
When you join the 90 Nation, you're not a number. You're part of our family and a community built on the same standard of care we want for our own family and patients.
That's why we keep it simple: one membership, no tiers, no markups on labs or imaging, and nothing salesy. Just honest, high-quality care that we've worked hard to keep as affordable as possible.
Because we believe you deserve to understand your heart, know your risk, and have the knowledge, tools, and support to be the CEO of your own health.
— Ben & Betsy, Co-founders, 3 Billion BeatsAbout 90% of heart attacks are preventable — here's how we help you understand and address the root causes of your risk:
A Comprehensive Functional Health Intake
Tell your full story — history, medications, family history, symptoms, and risk factors. Upload your records and connect your wearables. The more we know, the more personal your guidance.
Advanced Lab Testing — At Our Cost
Your annual comprehensive panel: 41 tests (95+ biomarkers) — some of the most advanced functional-medicine testing anywhere, drawn at certified partner labs nationwide. We don't mark up your labs.
Lifetime CCTA Chart Review
Every membership year, a licensed physician at 3 Billion Beats Medical, P.A., an independent affiliated medical practice, personally reviews your chart to evaluate whether CCTA heart imaging is right for you — and when that physician determines it's clinically appropriate, orders it and our concierge coordinates everything. It's covered by a one-time $90 fee — paid once, ever, with an annual physician re-evaluation for as long as you're a member. This is a preferred negotiated rate. You're welcome to go elsewhere for this service, but please know the market rates are $500+. And that's for a single visit — yours is every year, for life.
Corwin, Your AI Health Coach
Coaching by text and voice, whenever you need it — including morning and evening SMS check-ins that meet you where you are. Corwin explains what your results mean, personalizes your plan — and remembers every conversation, so you never start from scratch.
Your Personalized Plan & Heart Score
Your labs and story become a personalized, physician-reviewed plan — and a 0–100 Heart Health Score that moves as your habits do, so you always know where you stand and what to work on next.
Tools for the Whole Journey
Your in-app toolkit — five tools that turn your plan into daily life, with your wearables feeding it all:
- Heart Story — your health as a living story that evolves with every lab and every win.
- Food, Exercise & Weight — meals, movement, and weight in one simple tracker.
- Buddies & Challenges — pair up, challenge each other, and celebrate real progress together.
- My Plan — your goals, habits, and physician-reviewed protocols in one place: Today, Plan, Progress.
- Journal — reply to Corwin's evening check-in and it becomes tonight's entry.
Weekly Live Coaching with Betsy
Weekly live group coaching and Q&A sessions led by real people — plus a community that's in it with you.
The GAIN Program
Our 16-week Go All In curriculum — functional medicine, nutrition science, and behavior-change psychology — so you know what to do, and how to do what you know. Included.
AI coaching is informational — always consult your physician. Medical services are provided by 3 Billion Beats Medical, P.A.
Know your risk.
Address the root causes.
Keep doing what you love.
What brings you here?
Every Condition Is Connected.
Heart disease doesn't happen in isolation.
Six different membersSix different journey paths
One heart.
Member journeys are illustrative composites, not individual patient records.
Join our 90 Nation
90%of heart attacks are preventable.
Lifetime CCTA Chart Review & ConciergeInsurance prior authorization & CCTA booking service
Built for the People Healthcare Forgot
Don't let your health be limited by your healthcare.
"My doctor only checked my cholesterol. Nobody looked at the full picture."
Heart Disease Is Multifactorial
Inflammation, metabolic health, insulin resistance, genetics, lifestyle, and environment all contribute to risk — not just a single cholesterol number.
"I didn't know there were better tests until it was almost too late."
Look Beyond Standard Testing
Traditional lipid panels don't tell the whole story. ApoB, Lp(a), inflammatory markers, and metabolic measures reveal what standard care misses.
"I wanted answers, not just another appointment in six months."
AI Should Humanize Healthcare
Technology should never replace human connection. We use AI to synthesize complex data, personalize insights, and empower individuals and clinicians.
"They kept treating my symptoms. Nobody asked why."
Root Cause Medicine Matters
Managing symptoms is important. Understanding why they developed is transformative. Our goal is to help restore health, not just manage disease.
"I wish someone had told me I could change my future."
Prevention Is Powerful
Lifestyle, nutrition, sleep, stress management, movement, and targeted therapies remain some of the most powerful tools in medicine.
"The moment I took ownership, everything changed."
You Are the CEO of Your Health
We provide data, education, and guidance — but lasting transformation happens when individuals are empowered to take ownership of their health journey.
Bloodwork shows the chemistry. A CCTA shows the arteries.
Lifetime CCTA Chart Review
A CCTA sees what labs can't: the plaque itself. CCTA-guided care cut heart attacks 41% over five years.1 One fee, ever — your chart reviewed every year you're a member.
- Prior auth · best-priced center found
- Booked for you · results followed up
1 SCOT-HEART Investigators. Coronary CT Angiography and 5-Year Risk of Myocardial Infarction. N Engl J Med 2018;379:924–933. Read the paper · Our CCTA Deep Dive →
The Standard of Care is Broken. And It's Failing Your Heart.
of heart attack victims have "normal" cholesterol levels.
UCLA Health, 2009of heart attacks are driven by insulin resistance, which isn't routinely tested.
AHA, Metabolic Syndrome Studyof people who suffer a heart attack never had prior symptoms.
CDC, 2023is the absolute risk reduction for statins in primary prevention.
NNT Group, 2022
More data means more memories
and more time together.
Your Health Story Could
Change Medicine.
Every lab result, every scan, every heartbeat tracked — it's not just about you. When you choose to contribute your de-identified data, you join a growing community building one of the most comprehensive longitudinal health datasets ever assembled.
Initial conditions. Interventions. Results. Over time.
This is how we move medicine from reactive to preventive.
From guessing to knowing.
Privacy-First. Always.
Your data contribution is 100% opt-in and fully de-identified. We never share personal health information. You choose what to share, and you can withdraw at any time. Your privacy is non-negotiable.
Corwin and the 90 Nation are launching soon. Be first — join our waiting list: