From our family to yours.

Ben, co-founder Betsy Shor, co-founder

We’re Ben & Betsy,

A husband-and-wife team who built 3 Billion Beats to deliver the proactive, personalized, root-cause care we wish were more accessible in traditional healthcare.

When you join the 3 Billion Beats Nation, you're part of our family and a community built around the same standard of care we want for our own family and patients.

That's why we keep it simple: one membership, no tiers, no markups on labs or imaging, and nothing salesy. Just honest, high-quality care that we've worked hard to keep as affordable as possible.

We believe you deserve to understand your heart, know your risk, and have the knowledge, tools, and support to be the CEO of your own health.

Ben & Betsy, Co-founders, 3 Billion Beats

10 Problems in Cardiovascular Care
and How We're Solving Them

A patient talking with a clinician before cardiovascular imaging
See All 10

What we test

Far more than a standard cholesterol panel.

42 tests across 11 systems that shape heart and metabolic health, all in your annual panel.

Explore all 42 tests

See all tests Educational information only. Which tests are right for you is decided with your clinician.

Included in your annual panel

See all tests
A man laces his running shoes on porch steps at sunrise

Know your risk.
Address the root causes.

Keep doing
what you love.

The Standard of Care is Failing Your Heart.

50 percent

of people who suffer a heart attack never had prior symptoms.

CDC, 2023

50 plus percent

of heart attacks occur in people who have normal LDL cholesterol.

Sachdeva et al., AHJ 2009.

66 percent

of heart attacks are driven by insulin resistance, yet it remains undertested and undertreated.

AHA, Metabolic Syndrome Study

1 percent

is the absolute risk reduction for statins in primary prevention.

NNT Group, 2022
People spending time together in a sunlit park

The 3 Billion Beats Nation

Join our
Nation.

A community of people taking charge of their heart health. Learn together, encourage one another, and celebrate the small wins.

Book a discovery call Free Heart Health Score and Join
Explore the Nation

The 90% Nation

Nation membership

$990 a year

Physician chart review Optional

+ $90 a year

90% of first heart attack risk is linked to nine changeable factors.

INTERHEART, Lancet 2004
See pricing & what's included

One membership. Ways to pay.

Pay monthly or over time

$990 for your first year

Payment illustrations for this purchase, subject to eligibility. Your provider confirms your available terms at checkout.

Examples assume the full first-year total financed with no down payment; providers may require one. The $371-a-year state lab fee in NY, NJ & RI and any eligible discounts change the checkout total. Amounts are rounded; final payments may differ. Financing can extend beyond your membership year.

Explore membership

What brings you here?

Every Condition Is Connected.

Heart disease doesn't happen in isolation.

Member journeys are illustrative composites, not individual patient records.

Explore the journey

An illustrative journey, brought to life.
Three generations of a family walking and talking along a neighborhood park path
Share the journey

Bring your people.

Give friends and family $90 off membership. Share the journey to better heart health.

Gift a membership

Your Annual Physician Chart Review

One annual fee.
A review every year.

A physician reviews your chart every membership year, before any scan. You pick the heart scan you prefer (a heart CT angiogram, a Plaque Map ultrasound or a calcium score), our physician network makes the final call, and we coordinate it.

$90a year
Annual Physician Chart Review + imaging coordination

The scan itself is not included. You pay the imaging location separately: insurance may cover a heart CT angiogram, a Plaque Map is usually self-pay, and a calcium score is self-pay only.

A patient and a clinician talking together about the patient's heart health
Beyond the bloodwork

See more. Understand more.
Keep your care team in the picture.

Explore the science
Heart CT angiogram CCTA
Shows soft (non-calcified) plaque, which drives most heart attacks. Uses contrast dye and a small radiation dose. Our physician network's preferred scan.
Plaque Map Groin arteries first, then neck
Two ultrasounds. No radiation, no dye. Finds early plaque (REACT study, NEJM 2026). Great for younger adults and for tracking over time.
Calcium score A good middle option
Quick, low-dose CT. No dye, no IV, about 10 minutes. Shows hard (calcified) plaque and estimates your risk well, especially over about 45.

We help with the next steps.

  • Annual physician chart review, and an imaging order when it is appropriate
  • Prior authorization support when insurance applies (never for a calcium score), booking, and a summary sent to your primary care doctor
See how the chart review and imaging process works
Physician-Ordered Labs & Imaging HSA / FSA stripe plaid Pay Pay