From our family to yours.

Ben, co-founder Betsy Shor, co-founder

We’re Ben & Betsy,

A husband-and-wife team who built 3 Billion Beats to deliver the proactive, personalized, root-cause care we wish were more accessible in traditional healthcare.

When you join the 3 Billion Beats Nation, you're part of our family and a community built around the same standard of care we want for our own family and patients.

That's why we keep it simple: one membership, no tiers, no markups on labs or imaging, and nothing salesy. Just honest, high-quality care that we've worked hard to keep as affordable as possible.

We believe you deserve to understand your heart, know your risk, and have the knowledge, tools, and support to be the CEO of your own health.

Ben & Betsy, Co-founders, 3 Billion Beats See What We Do Differently

10 Problems in Cardiovascular Care
and How We're Solving Them

A patient talking with a clinician before cardiovascular imaging
See All 10

What we test

Far more than a standard cholesterol panel.

42 tests across 11 systems that shape heart and metabolic health, all in your annual panel.

Explore all 42 tests

See all tests Educational information only. Which tests are right for you is decided with your clinician.

Included in your annual panel

See all tests
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Know your risk.
Address the root causes.

Keep doing
what you love.

The Standard of Care is Failing Your Heart.

50 percent

of people who suffer a heart attack never had prior symptoms.

CDC, 2023

50 plus percent

of heart attacks occur in people who have normal LDL cholesterol.

Sachdeva et al., AHJ 2009.

66 percent

of heart attacks are driven by insulin resistance, yet it remains undertested and undertreated.

AHA, Metabolic Syndrome Study

1 percent

is the absolute risk reduction for statins in primary prevention.

NNT Group, 2022
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The 3 Billion Beats Nation

Join our
Nation.

A community of people taking charge of their heart health. Learn together, encourage one another, and celebrate the small wins.

Book a discovery call Free Heart Health Score and Join
Explore the Nation

3 Billion Beats Nation membership

$90/ month

Billed yearly: $1,080 with the physician chart review, or $990 without it.

Annual labs, Corwin coaching, daily tools, and the Nation.

Follow-up labs are additional, at our cost with no markup. How lab pricing works

NY, NJ & RI add a $371-a-year state lab fee, passed through at our exact cost.

Optional physician chart review & imaging coordination $90 a year

A physician reviews your chart each year before any scan. You pick the heart scan you prefer (heart CT angiogram, Plaque Map ultrasound or calcium score), with imaging orders and coordination when recommended.

Available every year while your membership stays active. Scans are billed separately.

Explore membership

One membership. Ways to pay.

Pay monthly or over time

$990 for your first year

Payment illustrations for this purchase, subject to eligibility. Your provider confirms your available terms at checkout.

Examples assume the full first-year total financed with no down payment; providers may require one. The $371-a-year state lab fee in NY, NJ & RI and any eligible discounts change the checkout total. Amounts are rounded; final payments may differ. Financing can extend beyond your membership year.

Explore membership

What brings you here?

Every Condition Is Connected.

Heart disease doesn't happen in isolation.

Member journeys are illustrative composites, not individual patient records.

Explore the journey

An illustrative journey, brought to life.
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Share the journey

Bring your people.

Give friends and family $90 off membership. Share the journey to better heart health.

Gift a membership

Built for the People Healthcare Forgot

Don't let your health be limited by your healthcare.

A woman taking a casual selfie in her neighborhood park

Heart Disease Is Multifactorial

Inflammation, metabolic health, insulin resistance, genetics, lifestyle, and environment all contribute to risk, not just a single cholesterol number.

A common concern
"My doctor only checked my cholesterol. Nobody looked at the full picture."
A man in a navy shirt smiling in a simple studio portrait

Look Beyond Standard Testing

Traditional lipid panels don't tell the whole story. ApoB, Lp(a), inflammatory markers, and metabolic measures reveal what standard care misses.

A common concern
"I didn't know there were better tests until it was almost too late."
A woman sharing a relaxed smile at her kitchen table with a tablet

AI Should Humanize Healthcare

Technology should never replace human connection. We use AI to synthesize complex data, personalize insights, and empower individuals and clinicians.

A common concern
"I wanted answers, not just another appointment in six months."
A woman in a denim shirt enjoying a quiet moment in her kitchen

Root Cause Medicine Matters

Managing symptoms is important. Understanding why they developed is transformative. Our goal is to help restore health, not just manage disease.

A common concern
"They kept treating my symptoms. Nobody asked why."
Two friends enjoying a walk together in a neighborhood park

Prevention Is Powerful

Lifestyle, nutrition, sleep, stress management, movement, and targeted therapies remain some of the most powerful tools in medicine.

A common concern
"I wish someone had told me I could change my future."
A man at his dining table with a notebook and pen

You Are the CEO of Your Health

We provide data, education, and guidance, but lasting transformation happens when individuals are empowered to take ownership of their health journey.

A common concern
"The moment I took ownership, everything changed."

Includes AI-generated portraits. Perspectives are illustrative, not member testimonials.

Your Annual Physician Chart Review

One annual fee.
A review every year.

A physician reviews your chart every membership year, before any scan. You pick the heart scan you prefer (a heart CT angiogram, a Plaque Map ultrasound or a calcium score), our physician network makes the final call, and we coordinate it.

$90a year
Annual Physician Chart Review + imaging coordination

The scan itself is not included. You pay the imaging location separately: insurance may cover a heart CT angiogram, a Plaque Map is usually self-pay, and a calcium score is self-pay only.

A patient and a clinician talking together about the patient's heart health
Beyond the bloodwork

See more. Understand more.
Keep your care team in the picture.

Explore the science
Heart CT angiogram CCTA
Shows soft (non-calcified) plaque, which drives most heart attacks. Uses contrast dye and a small radiation dose. Our physician network's preferred scan.
Plaque Map Groin arteries first, then neck
Two ultrasounds. No radiation, no dye. Finds early plaque (REACT study, NEJM 2026). Great for younger adults and for tracking over time.
Calcium score A good middle option
Quick, low-dose CT. No dye, no IV, about 10 minutes. Shows hard (calcified) plaque and estimates your risk well, especially over about 45.

We help with the next steps.

  • Annual physician chart review, and an imaging order when it is appropriate
  • Prior authorization support when insurance applies (never for a calcium score), booking, and a summary sent to your primary care doctor
See how the chart review and imaging process works
Physician-Ordered Labs & Imaging HSA / FSA stripe plaid Pay Pay