From our family to yours.

Ben, co-founder Betsy Shor, co-founder

We’re Ben & Betsy,

A husband-and-wife team who built 3 Billion Beats to deliver the proactive, personalized, root-cause care we wish were more accessible in traditional healthcare.

When you join the 3 Billion Beats Nation, you're part of our family and a community built around the same standard of care we want for our own family and patients.

That's why we keep it simple: one membership, no tiers, no markups on labs or imaging, and nothing salesy. Just honest, high-quality care that we've worked hard to keep as affordable as possible.

We believe you deserve to understand your heart, know your risk, and have the knowledge, tools, and support to be the CEO of your own health.

Ben & Betsy, Co-founders, 3 Billion Beats See What We Do Differently

One membership. A connected picture.

What a year with us includes.

About 90% of heart attacks are preventable. Here's how we help you understand and address the root causes of your risk:

Blood sample vials in a dark laboratory, one lit by warm light
Your lab panel

Know your starting point.

Your annual comprehensive cardiometabolic panel: 42 tests measuring 95+ biomarkers, included at our cost with no markup.

A CT scanner glowing softly in a darkened imaging suite
Physician review & imaging

Plan your next step.

Annual physician chart review and concierge coordination for CCTA and/or CIMT ultrasound when recommended, available as a one-time $90 add-on (scans billed separately).

A hand holding a warmly glowing phone in a dark room at night
Corwin, your AI health coach

Ask what’s on your mind.

A place for your questions and support, day or night. Talk with Corwin by text or voice.

A laptop showing a video call on a dark desk in evening light
Time with Betsy

Learn together, every week.

Bring your questions to weekly live group coaching and Q&A with Betsy, our Chief Medical Officer.

Friends walking a ridge trail together against a deep sunset
Your community

Find your people.

Connect through buddies, challenges, and live streams. Earn Billion Bucks rewards for healthy habits.

A green seedling in dark soil lit by a single warm beam
The GAIN program

Build lasting change.

Go deeper with a 16-week course designed to educate, inspire, and empower you.

A man laces his running shoes on porch steps at sunrise

Know your risk.
Address the root causes.

Keep doing
what you love.

The Standard of Care is Failing Your Heart.

50 percent

of heart attack victims have "normal" cholesterol levels.

UCLA Health, 2009

66 percent

of heart attacks are driven by insulin resistance, which isn't routinely tested.

AHA, Metabolic Syndrome Study

50 percent

of people who suffer a heart attack never had prior symptoms.

CDC, 2023

1 percent

is the absolute risk reduction for statins in primary prevention.

NNT Group, 2022
People spending time together in a sunlit park

The 3 Billion Beats Nation

Join our
Nation.

A community of people taking charge of their heart health. Learn together, encourage one another, and celebrate the small wins.

Join our waitlist Explore the Nation

3 Billion Beats Nation membership

$900/ year

Annual labs, Corwin coaching, daily tools, and the Nation.

Follow-up labs are additional, at our cost with no markup. How lab pricing works

Additional state lab fees apply in NY, NJ & RI.

Optional physician review & imaging coordination $90 once

Annual physician review for CIMT ultrasound and coronary CTA (CCTA), with imaging orders and coordination when recommended.

Available every year while your membership stays active. Scans are billed separately.

Explore membership

One membership. Ways to pay.

Pay monthly or over time

$900 for your first year

Payment illustrations for this purchase, subject to eligibility. Your provider confirms your available terms at checkout.

Examples assume the full first-year total financed with no down payment; providers may require one. Additional lab fees in NY, NJ & RI and any eligible discounts change the checkout total. Amounts are rounded; final payments may differ. Financing can extend beyond your membership year.

Explore membership

What brings you here?

Every Condition Is Connected.

Heart disease doesn't happen in isolation.

Member journeys are illustrative composites, not individual patient records.

Explore the journey

An illustrative journey, brought to life.
Three generations of a family walking and talking along a neighborhood park path
Share the journey

Bring your people.

Give friends and family $90 off membership. Share the journey to better heart health.

Gift a membership

Built for the People Healthcare Forgot

Don't let your health be limited by your healthcare.

A woman taking a casual selfie in her neighborhood park

Heart Disease Is Multifactorial

Inflammation, metabolic health, insulin resistance, genetics, lifestyle, and environment all contribute to risk, not just a single cholesterol number.

A common concern
"My doctor only checked my cholesterol. Nobody looked at the full picture."
A man in a navy shirt smiling in a simple studio portrait

Look Beyond Standard Testing

Traditional lipid panels don't tell the whole story. ApoB, Lp(a), inflammatory markers, and metabolic measures reveal what standard care misses.

A common concern
"I didn't know there were better tests until it was almost too late."
A woman sharing a relaxed smile at her kitchen table with a tablet

AI Should Humanize Healthcare

Technology should never replace human connection. We use AI to synthesize complex data, personalize insights, and empower individuals and clinicians.

A common concern
"I wanted answers, not just another appointment in six months."
A woman in a denim shirt enjoying a quiet moment in her kitchen

Root Cause Medicine Matters

Managing symptoms is important. Understanding why they developed is transformative. Our goal is to help restore health, not just manage disease.

A common concern
"They kept treating my symptoms. Nobody asked why."
Two friends enjoying a walk together in a neighborhood park

Prevention Is Powerful

Lifestyle, nutrition, sleep, stress management, movement, and targeted therapies remain some of the most powerful tools in medicine.

A common concern
"I wish someone had told me I could change my future."
A man at his dining table with a notebook and pen

You Are the CEO of Your Health

We provide data, education, and guidance, but lasting transformation happens when individuals are empowered to take ownership of their health journey.

A common concern
"The moment I took ownership, everything changed."

Includes AI-generated portraits. Perspectives are illustrative, not member testimonials.

Your annual imaging review & concierge

Pay once.
Yours for life.

One fee. Physician review every membership year, with coordination of a CCTA or CIMT when your physician recommends it.

$90once, ever
Annual review + imaging coordination

The scan itself is not included. You or your insurance pay the imaging facility separately.

A clinician and a patient reviewing heart imaging together
Beyond the bloodwork

See more. Understand more.
Keep your care team in the picture.

Explore the science
CCTA Coronary CT angiography
A CT scan with contrast that shows the arteries supplying your heart and looks for plaque and narrowing.
CIMT Carotid intima-media thickness
A radiation-free ultrasound that measures the wall of the arteries in your neck. It provides a different view of artery health.

We help with the next steps.

  • Annual physician review and imaging orders when appropriate
  • Insurance authorization support, booking, and results follow-up
See how imaging review works
Physician-Supervised Labs & Imaging HSA / FSA stripe plaid Pay Pay