Dr. Ben Costa, co-founder Betsy Shor, co-founder
From our family to yours

We're Ben & Betsy, a husband-and-wife team, and we built 3 Billion Beats to give you the care we'd want for our own family, patients and ourselves.

When you join the 90 Nation, you're not a subscriber number. You're part of our family.

That's why we keep it simple: no tiers, no markups on labs or imaging, nothing salesy. Just one honest comprehensive membership priced as affordably as we could possibly make it.

Because we believe everyone deserves to have the tools, knowledge, and support to become the CEO of their own health.

Ben & Betsy
Co-founders, 3 Billion Beats
What a year with us includes

About 90% of heart attacks are preventable — here's how we help you understand and address the root causes of your risk:

A Comprehensive Functional Health Intake

Tell your full story — history, medications, family history, symptoms, and risk factors. Upload your records and connect your wearables. The more we know, the more personal your guidance.

Advanced Lab Testing — At Our Cost

Your annual comprehensive panel: 41 tests (95+ biomarkers) — some of the most advanced functional-medicine testing anywhere, drawn at certified partner labs nationwide. We don't mark up your labs.

An Annual Physician Chart Review

Every membership year, a licensed physician at 3 Billion Beats Medical, P.A., an independent affiliated medical practice, personally reviews your chart to evaluate whether CCTA heart imaging is right for you — and when that physician determines it's clinically appropriate, orders it and our concierge coordinates everything.

Corwin, Your AI Health Coach

Coaching by text and voice, whenever you need it. Corwin explains what your results mean, personalizes your plan — and remembers every conversation, so you never start from scratch.

Weekly Live Coaching with Betsy

Weekly live group coaching and Q&A sessions led by real people — plus a community that's in it with you.

The GAIN Program

Our 16-week Go All In curriculum — functional medicine, nutrition science, and behavior-change psychology — so you know what to do, and how to do what you know. Included.

Be first in the 90 Nation — join our waiting list See how it works

AI coaching is informational — always consult your physician. Medical services are provided by 3 Billion Beats Medical, P.A.

A man laces his running shoes on porch steps at sunrise

Know your risk.
Address the root causes.
Keep doing what you love.

What brings you here?

Every Condition Is Connected.

Six different membersSix different journey pathsOne heart.

Member journeys are illustrative composites, not individual patient records.

A multigenerational group of 90 Nation members winding down together in a park after a community walk at golden hour
The 90 Nation

Join our 90 Nation

90% of heart attacks are preventable.

Be first — join our waiting list
What We Stand For

Built for the People Healthcare Forgot

Don't let your health be limited by your healthcare.

Heart Disease Is Multifactorial
"My doctor only checked my cholesterol. Nobody looked at the full picture."

Heart Disease Is Multifactorial

Inflammation, metabolic health, insulin resistance, genetics, lifestyle, and environment all contribute to risk — not just a single cholesterol number.

Look Beyond Standard Testing
"I didn't know there were better tests until it was almost too late."

Look Beyond Standard Testing

Traditional lipid panels don't tell the whole story. ApoB, Lp(a), inflammatory markers, and metabolic measures reveal what standard care misses.

AI Should Humanize Healthcare
"I wanted answers, not just another appointment in six months."

AI Should Humanize Healthcare

Technology should never replace human connection. We use AI to synthesize complex data, personalize insights, and empower individuals and clinicians.

Root Cause Medicine Matters
"They kept treating my symptoms. Nobody asked why."

Root Cause Medicine Matters

Managing symptoms is important. Understanding why they developed is transformative. Our goal is to help restore health, not just manage disease.

Prevention Is Powerful
"I wish someone had told me I could change my future."

Prevention Is Powerful

Lifestyle, nutrition, sleep, stress management, movement, and targeted therapies remain some of the most powerful tools in medicine.

You Are the CEO of Your Health
"The moment I took ownership, everything changed."

You Are the CEO of Your Health

We provide data, education, and guidance — but lasting transformation happens when individuals are empowered to take ownership of their health journey.

Included with 90 Nation Membership

Bloodwork shows the chemistry. A CCTA shows the arteries.

Most heart attacks strike people whose numbers looked fine. So a physician from the affiliated medical practice, 3 Billion Beats Medical, P.A., reviews your chart to help you decide if imaging is appropriate — the chart review is included in each membership, every year.

  • Annual Physician Chart Review — no appointment needed
  • Prior auth submitted · closest, lowest-priced center found
  • Booked for you · results retrieved & followed up

The Standard of Care is Broken. And It's Failing Your Heart.

0%

of heart attack victims have "normal" cholesterol levels.

UCLA Health, 2009
0%

of heart attacks are driven by insulin resistance, which isn't routinely tested.

AHA, Metabolic Syndrome Study
0%

of people who suffer a heart attack never had prior symptoms.

CDC, 2023
0%

is the absolute risk reduction for statins in primary prevention.

NNT Group, 2022
A grandmother lifts her laughing grandchild in a garden at golden hour

More data means more memories
and more time together.

Be Part of Something Bigger

Your Health Story Could
Change Medicine.

Every lab result, every scan, every heartbeat tracked — it's not just about you. When you choose to contribute your de-identified data, you join a growing community building one of the most comprehensive longitudinal health datasets ever assembled.

Initial conditions. Interventions. Results. Over time.

This is how we move medicine from reactive to preventive.
From guessing to knowing.

Privacy-First. Always.

Your data contribution is 100% opt-in and fully de-identified. We never share personal health information. You choose what to share, and you can withdraw at any time. Your privacy is non-negotiable.

Corwin and the 90 Nation are launching soon. Be first — join our waiting list: